Jack’s - 2 Cents

As an extension of Jack’s Southern perspective, Jack’s 2 Cents gives Uncle Jack a place to share his point of view on all things Jack’s. Inspired by the 1990s SNL spots from Jack Handey, each ad centers on a core Jack’s product introduced through a uniquely Southern story, offering fans a break from category tropes and a little colloquial wisdom from a man who has seen a lot in his life.

ECD: Aaron Gresham

CD: Matt Harris

Agency: Big Com

Team

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