Mercedes-Benz QBD
Mercedes-Benz Quality by Design (QBD) is a national learning program for early-tenured Sales and Service dealer associates that reframes quality as more than a checklist. Through immersive, hands-on experiences and real-world scenarios, participants see how quality is intentionally built into every detail and how their own decisions and actions bring it to life for customers.
The identity is inspired by the Bauhaus school, the German design movement that merged art and technology under the principle that ”form follows function” and ”less is more.” These foundational principles of symmetry and balance are used to create a symbolic representation of the letters ”QBD.” The letterforms' framework is used to convey the idea of intentional design.
ECD: Aaron Gresham
AD: Rachel Pocus
Agency: Brand Neue