Aaron Gresham is a brand strategist and creative director with 25+ years of experience helping brands and businesses grow.
A GRAMMY®-nominated creative director, Aaron is also a three-time American Advertising Federation Creative Director of the Year and recipient of more than 140 ADDY Awards, including four National Gold ADDYs. His contributions to Alabama’s creative community earned him Auburn University’s College of Architecture, Design and Construction Outstanding Service Award. He is also a member of Leadership Birmingham’s Class of 2024.
Aaron has led brand and campaign work for companies including Apple, DoorDash, Google, Mercedes-Benz, Verizon and Valvoline. His work has been featured in The One Show, Communication Arts, Graphis, HOW and LogoLounge.
As Executive Creative Director at Big Communications, Aaron helped grow the agency from seven to 85 employees and from under $1 million in billings to more than $35 million. During his 13-year tenure, Big became one of the most-awarded agencies in the Southeast and was recognized as an Ad Age Small Agency of the Year.
That experience continues to shape his work today. Aaron partners with agencies and design studios to sharpen their positioning, strengthen new business efforts, and improve how creative teams operate. He also helps recruit and develop the talent needed to support long-term growth. Over the past several years, he has worked with firms including Tatum and Brand Neue in creative leadership and growth-focused roles.
Through his independent practice, Gresham Studio, Aaron works directly with organizations on brand strategy and identity, helping turn complex ideas into clear and distinctive brands.
Aaron is also an active mentor and speaker.
Clients
Fortune 500:
Apple
Columbia Records
DoorDash
FedEx
Google
Home Depot
Mercedes-Benz
Shipt
Valvoline
Verizon
Architecture + Building:
BL Harbert Construction
Creature
Go Build Alabama
Golden Construction
Impetus
Michael Phillip Curtis
Arts + Culture:
Alys Stephens Center
Birmingham Museum of Art
Center for Cultural Equity
Sidewalk Film Festival
Smithsonian Institute
Standard Deluxe
Automotive:
Autozone
Honda
Nissan
Mercedes-Benz
Valvoline
Education:
Auburn University
Alabama State University
Jacksonville State University
John Carroll Catholic High School
University of Alabama at Birmingham
University of Alabama Trustees
University of Montevallo
Energy + Utilities:
Alabama Power
Castle Energy
Sunbelt Solomon
Diversified Energy Company
Financial:
AmFirst Credit Union
Fortera Credit Union
National Bank of Commerce
Regions Bank
ServisFirst Bank
Synovus
Fine Dining:
Bottega
Chex Fon Fon
Highlands Bar & Grill
Hot & Hot Fish Club
Food + Beverage:
Alabama Gulf Seafood
Aqualibrium Water
Blue Springs Water
Buffalo Rock Bottling Co.
Royal Cup Coffee & Tea
Governmental + State:
City of Birmingham (BHM)
Birmingham CVB (IN Campaign)
Alabama Department of Commerce
(Made in Alabama)
Alabama Department of Education
Alabama Department of Revenue
Alabama Department of Labor
Innovate Alabama
(I’m Staying in Alabama)
Healthcare:
Texas Children’s Hospital
UAB Medicine
UAB Callahan Eye
Music Artists (Select):
Blind Boys of Alabama
Bob Dylan
Duran Duran
Dylan LeBlanc
Explosions in the Sky
Hiss Golden Messenger
John Paul White
Lady Gaga
Shovels & Rope
St. Paul & The Broken Bones
Vampire Weekend
Music Industry:
ATO Records
Lomax Archive
Red Light Management
Single Lock Records
Sony Music (Record)
Thirty Tigers
Well Kept Secret
QSR:
Captain D’s
Chester’s Chicken
Jack’s Family Restaurants
Jim N’ Nicks BBQ
Logan’s Roadhouse
Momma Goldberg’s
Sam Jones BBQ
Retail:
Alabama Outdoors
2nd & Charles
BI-LO
Books-A-Million
Giant Foods
Saks Fifth Avenue
Southern Shirt
Stop & Shop
Toys ”R” Us
Technology + Services:
Apple
Google
Google Fiber
Shipt
DoorDash
FedEx
Verizon