Aaron Gresham is a brand strategist and creative director with 25+ years of experience helping brands and businesses grow.

He’s among the most recognized creative leaders in the South: a three-time American Advertising Federation (AAF) Creative Director of the Year, a GRAMMY® Awards nominee, and recipient of 140+ ADDY Awards, including four National Gold ADDYs. His contributions to Alabama’s creative community also earned him Auburn University’s College of Architecture, Design and Construction (CADC) Outstanding Service Award, and he is a member of Leadership Birmingham (Class of 2024).

Aaron has led brand and campaign work for Fortune 500 companies, including Apple, DoorDash, Google, Mercedes-Benz, Verizon, and Valvoline. His work has been featured in The One Show, Communication Arts, Graphis, HOW, and LogoLounge.

As Executive Creative Director at Big Communications, Aaron helped grow the agency from seven to 85 employees and from under $1M in billings to more than $35M. Over his 13-year tenure, Big became one of the most-awarded agencies in the Southeast, including recognition as an Ad Age Small Agency of the Year. That experience shaped one of his core beliefs: great agencies grow by recruiting, developing, and supporting great talent.

Over the past 3 years, Aaron has worked with agencies including Tatum and Brand Neue as a creative growth consultant, defining positioning and business development pipelines, improving processes, and recruiting + developing the talent needed for sustainable growth.

Through his independent practice, Gresham Studio, Aaron specializes in brand strategy and brand identity work, with a focus on art, entertainment, and culture. He has supported architects, museums, music labels, and artists, including Vampire Weekend, St. Paul and The Broken Bones, Eric Clapton, Mavis Staples, Bob Dylan, and Lonnie Holley.

Aaron is an active mentor and speaker.