The athletic supplement category is very crowded, but targeted entirely to adults. PLAYR is a brand created to fill that gap: science-backed nutrition supplements, specifically formulated for young athletes. The challenge was to create a brand that could stand out in a noisy category while earning trust from two audiences at once. Young athletes needed to see PLAYR as a credible part of their training. Parents needed to feel confident they were choosing a safe, effective product developed with input from trainers and nutritionists. The brand work included an investor pitch deck, brand identity, packaging, website, social content, and launch campaign elements.