Classic Brass is a third-generation, family-owned manufacturer of decorative hardware based in Jamestown, New York. Every piece is made by hand in their New York workshop by highly skilled craftsmen. As much of the category had moved toward cheaper materials and automation, Classic Brass had an opportunity to tell its story and clearly position the brand as a leader in the luxury market. Their core audience, high-end interior designers and their discerning clients, needed a brand experience that reflected the same level of quality found in the product itself. To position Classic Brass for the future, we created a comprehensive rebrand spanning identity, messaging, sales presentations, store displays, social media, sales kits, an art book, a new website, and even a custom chess set.