Sidewalk - Cipher
To celebrate 25 years of Sidewalk Film Festival, we created CIPHER, a campaign inspired by the problem-solving spirit of filmmaking, where many pieces come together to form something new.
To create buzz around the festival, we developed a symbol language and character replacement cipher, the campaign invited festivalgoers to decode hidden messages across the festival experience. Symbols appeared painted on sidewalks around the festival grounds and embedded in social, video, and print.
Each decoded message revealed new meaning, unlocked clues, and led participants to a website where they could submit answers for prizes and special experiences. Hundreds of attendees joined the hunt, transforming the festival’s 25th anniversary into a shared experience of discovery.
Team
ECD: Aaron Gresham
ACD: Ali Clarke
Director / Editor: Brian Curtin
Developer: Dan Gavin
Agency: Big Com