To build momentum in new markets, we created an augmented reality game called Pixel Puzzle that connected people with their city and with Google Fiber. First launched in West Des Moines, Iowa, the AR Pixel Puzzle invited residents to explore their community by finding pixel patterns placed on buildings, signs, and at local events. By scanning each marker with their phone, players collected digital puzzle pieces that slowly revealed a complete map of West Des Moines. Once the puzzle was complete, participants received a free Google Fiber T-shirt, turning a long market rollout into a more memorable brand experience.