“Look up. Look down. Look all around. Pull the pieces together and all will be found.”
Developed to help celebrate 25 years of Sidewalk. The CIPHER concept is inspired by problem solving. In order to create, many pieces must come together to form something new and unique. This concept is brought to life through a system of hidden messages and cryptography, where a language of symbols is used in promotion and onsite activations. The festival audience is asked to translate the code to reveal new meanings and messages. Answers to each of the coded questions can be entered on a website to earn prizes and special experiences.
Hundreds of attendees answered the call for creativity and curiosity and successfully solved the puzzle. Prizes were given, goals were conquered.
ECD: Aaron Gresham
ACD: Ali Clark
Director / Editor: Brian Curtin
Cryptographer: Aaron Gresham