the home depot //hd supply:employment branding:
The Home Depot was looking for an all-encompassing umbrella idea that would work across the full gamut of employment branding needs (acquisition, on-boarding, development and retention) and rose above the tired old help wanted strategy. Under the banner of "Build Something," the campaign went right to the heart of The Home Depot's EVP, positioning a career at The Home Depot as something profoundly more than a simple paycheck. It appealed to the sense of satisfaction that comes from helping others build the place where memories are made: their home. It was more than a job; it was an emotionally elevating, soul satisfying calling.
